2010年10月11日星期一

internet auction report 2

Marketing strategy : in order to promote our product and its availability online we have to apply some marketing strategy to our online auction

Online auction is a kind of selling. In order to increase the profit from selling, our product should be placed in some popular online auction site, such as Yahoo(http://hk.auctions.yahoo.com/), ebay(www.ebay.com.hk) and etc. We have to define the keywords of our product and show them in the topic on the online auction sites. Most of the people find the product they like by typing and searching the keywords on the online auction sites. As our product is a kind of fashionable accesory, maybe some keywords like "stylish", "fashionable", "hat", etc should be defined as keywords.

Besides showing our product on auction sites, we can show them on some local online forum like Discuss(http://www.discuss.com.hk/), uwants(http://www.uwants.com/)and etc. There are many fashion lovers on those sites, they always share they things they buy and where to buy nice and cheap things. Thats the reason why we choose this online forum. We hope more people will discuss the product we sell and this is another kind of promotion of our product. We think somehow it is better than just putting our product on auction sites. It is because most of the people buying things online will search about that product's info, they will see the discussion of our product, and as if we have a positive comment about our product, we gain trust from our customers.

We should take some photos of our product. Showing the potential customers how fashionable our hat is. A nice photo of the hat should be chose and post on the auction page on auction sites. Online shopping, as most people judge a product only by its photo, we must attract our customer by a nice, beautiful photo.